#voteBTA19 - Week 8 of 13 Leaderboard

26 Aug 2019: We are now eight weeks into public voting and these are the final figures to be published before the winners are announced at the gala awards night on 27th November 2019.

The leaderboard information on the associated pages have been downloaded verbatim from the voting database. Vote difference is when compared to the company polling the highest number of category votes irrespective of that company’s size. To check your relative position in size graded categories, compare vote difference between competitors in your size group.

 

No verification algorithms have been applied to these figures, the final results will be subject to a series of tests to determine any improper voting practices. All voting data and supporting reports will be submitted to Deloitte for scrutiny and final ruling when voting closes 23:59hrs 30th September 2019.

 

Voting activity reaches a peak during September, when many consumers return from their annual break, with their holiday experience fresh in their mind. Our daily tracking software has identified voting spikes for a number of nominees which has significantly increased their vote count. This would suggest nominees who take the time to target their customers with a "call to action" via direct email or other communication channels available to them realise the most positive response.

 

The week eight leaderboard reveals there are still a number of organisations who appear to be waiting for the votes to come to them - this isn't a policy for success, With five weeks to go some competitors are dominating a number of categories and others who we would expect to see gaining more traction are slipping in the rankings.

 

If you haven't reached out to your customers yet now is the time to act - five weeks is a very short time in British Travel Awards.

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