Posted 01.09.15 by: Kevin Savage
Consumer participation in this year’s awards has surpassed all expectations. With the busiest month of voting still in front of us #votebta15 has already smashed the total number of voters in 2014. Last year over 46% of voters registered in September. If that trend is repeated in 2015 a staggering 200,000 consumers will have told us who their preferred providers are across a range of holiday types and leisure experiences.
Much of this growth can be attributed to the introduction of the nominee direct voting pop-up link. Companies selecting to incorporate this app on their websites and creating a link to it via their social networks have generated the greatest support - with significant numbers of customers and stakeholders retweeting and favoriting their posts.
Last month we emailed 113,000 past voters inviting them to vote and this month we shall be contacting a further 200,000. Our media partner Trinity Mirror will feature editorial coverage together with a further 40 ad inserts across their national and regional newspaper titles. Exterion Media will be encouraging London Underground passengers to vote with digital advertising across the network during the last two weeks of September.
Nominee companies can access the 31 August interim returns by joining the British Travel Awards Linkedin group.
The British Travel Awards has established itself as the the largest and most influential poll of consumer opinion on travel industry performance. For successful enterprises a British Travel Award accreditation is the consumers recognition of customer satisfaction.