#voteBTA16 Top Lobbying Tips

Voting in the BTA opened on 4th July and by now nominated companies should be lobbying hard to get votes coming in. If you're new to it all here are some lobbying tips that might help you get ahead of your competitors... Especially the complacent ones who think they have it in the bag!

Posted 02.08.16 by: Lorraine Barnes Burton


Identify who will vote for you


That's easy - your happy customers! Employees, friends and family who know you're a great company or brand can also vote for you and although it's consumer voting travel industry people, such as travel agents, are also consumers so they can vote too. PLUS - although we are the British Travel Awards - we accept voting by consumers living overseas with experience of your product offering.


Communicate your nomination


Presumably you have a database of customers, we'd suggest a schedule of e-blasts, a footer message on every employee email, posts via Facebook, Twitter and other social networks and of course via your website.


You have been sent a template press release, personalize this and send to your local media to encourage your neighbourhood to get behind you and vote.


You have also been sent a British Travel Awards 2016 Nominee logo - proudly use it! Plaster it on everything - you have until the Awards announcement on 23rd November to display it, then if you receive the highest number of category votes you can replace it with the cherised winner's logo!



You have been sent a set of marketing tools, including a unique link to your direct voting app/pop-up. Attach this link to your "Vote for Us" button and include on any electronic communication - email, website, social media. When your customer clicks on this it will open the direct votting app; allowing them to register and vote for you in your nominated categories without seeing your competitors or having to navigate through the main voting form to find you.


We'd love them to go on and vote in other categories and even fill in our TravelVision 2017 survey. From the direct voting app they have the option to open the main voting/survey form but they don't have to... It really can be a quick registration and vote for you.


The BTA Prize Draw


As a thank you from the British Travel Awards every voter is entered into a free prize draw with the chance to win some fantastic holiday prizes.


You can mention the prizes as an incentive to vote but NOT as
an incentive to vote specifically for you.


You must make it clear that it's a BTA prize draw and voting for you does not give the chance to win a prize - voters are entered into the draw regardless of who they vote for.


What mustn't I do?


  • Miss the deadline - consumer voting ends on 30th September so don't leave it unitl the last minute
  • Don't engage in third party voting i.e. on behalf of other people. Our voting system will not allow key field duplicate entries and our security system will flag multiple entires from a common IP address and uniform date/time stamp patterns.
  • As previously mentioned, you mustn't imply voters will be entered into the prize draw if they vote for you.




The next #voteBTA16 leaderboard will be published on 29th August* and you can check your position in your nominated categories. At this point voting will be open for another five weeks but no further updates will be available until the results are announced at the awards night on 23rd November.


* Random leaderboard updates will be published during August - watch out for advisories on Twitter and join our Linkedin private discussion group for the inside track on all things British Travel Awards.


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