Don’t say “Vote for [your company/brand] for chance to win a prize” in the British Travel Awards…

… And don’t associate the British Travel Awards with any independent incentive to solicit votes for individual enterprises.

Posted 16.07.15 by: Lorraine Barnes Burton

 

It has been brought to our attention that a number of this year’s listed/registered companies in the various British Travel Awards categories are using individual incentives to encourage consumers to vote for them, offering a direct prize reward for specific votes e.g. “Vote for [company/brand] to win [this prize]”.

 

In keeping with BTA policy, in the spirit of fair play, and in order that neither the BTA or the companies entered into the competition fall foul of the bribery act - all prizes offered to incentivise voters should only be promoted via the centralised BTA Prize Chest on our website.

 

Importantly, no company is allowed to say “Vote for [company/brand] in the BTAs and you could win a [prize]” – The correct wording and implication must only suggest a general call to action - ie:  “Vote In the British Travel Awards and you could win a prize”.

 

Once voting has finished, the prizes in the BTA Prize Chest are drawn at random, the names of registered consumer voters are also drawn at random, and they win whichever prize they are matched to - regardless of who they voted for.

 

We reserve the right to void the votes for any company found to be in contravention of these guidelines for the period of the promotion where they were offering direct vote and win reward incentives.

 

Thank you for your co-operation in ensuring the integrity and value of The British Travel Awards. This action is necessary to ensure that the winning companies - and their future customers - can be confident that the BTA accolades are awarded based on company performance and customer satisfaction only.

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