12 September 2017: Consumer voting in the 2017 British Travel Awards will close on 30th September, meaning companies nominated for an award have just a few more weeks to lobby for consumer votes.
Votes have been coming in all summer in support of favourite travel companies and the BTA consumer media partners Trinity Mirror Group and MadeTV have been promoting voting through advertising and editorial, with consumers being encouraged to vote, incentivised with the chance to win some great travel prizes simply by voting. The closure of the voting period is imminent but there’s still time to do a final push for votes.
BTA’s chief executive Lorraine Barnes Burton said: “ Nominated companies who haven’t got round to lobbying for votes shouldn’t despair there is still time! These last few weeks of consumer voting can be a game changer; historically the most votes are placed during this period - sometimes it’s strategic, with companies wanting their competitors, who may be in the lead, to have a false sense of security and sometimes it’s because nominees have taken this long to get round to approaching their customers for votes! “
Lobbying tactics have seen nominees using the BTA direct voting app on their websites, in all staff online communications and with direct customer database mailouts.
The British Travel Awards is a proudly independent organisation, verified by leading global business practitioners - Deloitte. The BTAs are the only travel industry accolade voted for exclusively by the travelling public, and the Awards serve to recognise all that is great about travel, as experienced by the travelling consumer.
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