Deadline for BTA registration days away

22 May 2017: Travel companies have only until 31st May to register to be included in the 2017 British Travel Awards (BTAs). Registration takes just a few minutes and because the winners are determined solely by votes cast by the travelling public there are no submissions to write, judges to impress or nerve wracking interviews.


BTA CEO Lorraine Barnes Burton said: “There is usually a last minute influx of registrations but there are also always some companies that moan they’ve missed out – because they left it too late, or thought someone else was doing it!


“The ultimate aim is to receive an Award as voted for by the consumer but even to be listed on the nomination form is incredible exposure for any brand – last year 1,332,516 votes and opinions were cast to determine the winners. Media partners, including Trinity Mirror with 7.1 million national, regional and online readers and Made TV with their city television broadcasting, extend the audience reach. “


Even the smallest travel companies can be in with a chance of winning as 34 of the awards are graded by size, enabling specialist and niche enterprises to be recognised by their customers. Once registered all nominees will receive a marketing tool kit, including a ‘Vote for Us’ button to install on electronic communications, to help with lobbying campaigns, encouraging happy customers to vote.


Ms Barnes Burton added:  “It’s now ten years since the BTAs became the largest consumer voted awards ceremony in travel. Our core values of integrity, transparency and credibility have made the BTAs the most recognised and valued awards programme for both the travel industry and the all-important voting consumers. Our continued development of rigorous vote collation procedures are enhanced year on year via our partnership with awards verification partners and scrutineers, Deloitte.”



Follow the British Travel Awards on Twitter @BritTravAwrds #votebta17 or join the Linkedin group to receive regular updates.

The British Travel Awards is a proudly independent organisation, verified by leading global business practitioners, Deloitte.

For further media information contact:

Jane Richards
T: 07711 101493 E:
Lorraine Barnes Burton
T: 07557 951027 E:




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