Villa/self-catering holiday booking companies market, promote and manage reservations for villas, apartments and holiday cottages on behalf of independent property owners or their own units.
With no unifying star rating system to define hotel attributes globally the Hotel and Resort Brand awards are segregated by STR market class analysis. This is an industry categorization based upon average room rates and includes both chain-affiliated and independent hotels. An independent hotel’s market class is determined by the average daily rate, relative to that of chain-affiliated hotels in its geographic proximity.
There are six recognised market class groups:
For the British Travel Awards we use the collapsed market class model by combining groups as:
A comprehensive list of over 950 hotels brands listed by market class can be found by clicking the above links.
Open to chain-affiliated and independent hotels operating under one identity. Groups operating multiple brands should enter them individually. These categories are also open to companies who represent collections of independent hotels and market them under a common identity.
Companies that market self-catering holiday accommodation with UK, Europe and oversea properties in their portfolio.
Size graded award
Chalet and lodgings booking companies who offer accommodation only or include transport separately via a third party supplier.
Size graded award
As defined by STR market class analysis: Luxury and Upper Upscale.
As defined by STR market class analysis: Upscale.
As defined by STR market class analysis: Upper Midscale.
As defined by STR market class analysis: Midscale and Economy.
All-Inclusive Hotels & Resorts can also register in the market class categories.