>>> Due to Covid-19 categories in this sector will not feature in the 2020 awards. Best Villa Holiday Company has been reassigned to Holidays Style - 1.

2020 Accommodation Providers & Hotel Brands

Villa Holidays & Self Catering Accommodation - Definition

Villa/self-catering holiday booking companies market, promote and manage reservations for villas, apartments and holiday cottages on behalf of independent property owners or their own units.

Hotels Brands - Definition

With no unifying star rating system to define hotel attributes globally the Hotel and Resort Brand awards are segregated by STR market class analysis. This is an industry categorization based upon average room rates and includes both chain-affiliated and independent hotels. An independent hotel’s market class is determined by the average daily rate, relative to that of chain-affiliated hotels in its geographic proximity.


There are six recognised market class groups:

  • Luxury
  • Upper Upscale
  • Upscale
  • Upper Midscale
  • Midscale
  • Economy

For the British Travel Awards we use the collapsed market class model by combining groups as:

A comprehensive list of over 950 hotels brands listed by market class can be found by clicking the above links.




Open to chain-affiliated and independent hotels operating under one identity. Groups operating multiple brands should enter them individually. These categories are also open to companies who represent collections of independent hotels and market them under a common identity.


A63 - Best Villa Holiday Company

Companies that market self-catering holiday accommodation with UK, Europe and oversea properties in their portfolio.

Size graded award

  • Large - More 2,500 rental untis referenced on website
  • Medium - 400 to 2,500 rental units referenced on website
  • Small - Fewer than 400 rental units referenced on website

A64 - Best Chalet/Winter Sports Accommodation Provider

Chalet and lodgings booking companies who offer accommodation only or include transport separately via a third party supplier.

Size graded award

  • Large - More than 25,000 guests per year
  • Medium - 2,500 to 25,000 guests per year
  • Small - Fewer than 2,500 guests per year

A65 - Best Luxury Hotel Brand

As defined by STR market class analysis: Luxury and Upper Upscale.

A66 - Best Upscale Hotel Brand

As defined by STR market class analysis: Upscale.

A67 - Best Midscale Plus Hotel Brand

As defined by STR market class analysis: Upper Midscale.

A68 - Best Midscale / Economy Hotel Brand

As defined by STR market class analysis: Midscale and Economy.

A69 - Best All-inclusive Hotel & Resort Brand

All-Inclusive Hotels & Resorts can also register in the market class categories.

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