>>> Due to Covid-19 categories in this sector will not feature in the 2020 awards. Best Villa Holiday Company has been reassigned to Holidays Style - 1.

Villa/self-catering holiday booking companies market, promote and manage reservations for villas, apartments and holiday cottages on behalf of independent property owners or their own units.

With no unifying star rating system to define hotel attributes globally the Hotel and Resort Brand awards are segregated by STR market class analysis. This is an industry categorization based upon average room rates and includes both chain-affiliated and independent hotels. An independent hotel’s market class is determined by the average daily rate, relative to that of chain-affiliated hotels in its geographic proximity.

There are six recognised market class groups:

• Luxury
• Upper Upscale
• Upscale
• Upper Midscale
• Midscale
• Economy

For the British Travel Awards we use the collapsed market class model by combining groups as:

• Best Luxury Hotel Brand: Luxury and Upper Upscale
• Best Upscale Hotel Brand: Upscale
• Best Midscale Plus Hotel Brand: Upper Midscale
• Best Midscale/Economy Hotel Brand: Midscale and Economy

A comprehensive list of over 950 hotels brands listed by market class can be found by clicking the above links.

Eligibilty

Open to chain-affiliated and independent hotels operating under one identity. Groups operating multiple brands should enter them individually. These categories are also open to companies who represent collections of independent hotels and market them under a common identity.