#BTA20 Categories Leaderboard

Following requests from a number of nominees for a means to monitor their lobbying activity we are publishing two leaderboards during the voting cycle.

These leaderboards will be available from:


05-Oct: Week 4 (voting up to 03-Oct 23:59hrsl)

02-Nov: Week 8 (voting up to 31-Oct 23:59hrs)


Voting closes 22-Nov and no further information will be available until the results are announced at our virtual awards presentation on 14-Dec 2020.


The counts shown in these tables are taken directly from the database - before any voting integrity checks have been actioned and the results verified. The award designations will be published on our main website from 15-Dec 2020.

Alternative Answers

In the pursuance of fair play, every category on the voting form has an alternative answer box giving voters the opportunity to enter the name of a company that isn’t nominated. These fields return a cornucopia of responses that only the most obsessive-compulsive analyst would take the time to rationalise.

No enterprise has ever won an award
solely on the number of alternative answer
votes cast



First we take out the responses from people who thought it necessary to type “not applicable”, “no idea” or variations on that theme rather than just leave the field blank. Then we delete responses where people thought of it as an opportunity to write a review - unwittingly losing their vote for the company they infused about as alternative answers overwrite listed companies. Then we take out the entries where people have methodically copied and pasted the same name into just about every award category, irrespective of whether the company operates in that sector.

Once we have pared down the list, the next task is to apply uniform character strings and assign them to variations in spelling and naming conventions entered by the voters.


Is it a tour operator, is it a travel agent, is it an accommodation provider, is it a booking website, is it aggregator/travel deals website? The public apparently have their own ideas. So - when the final results are published - the alternative answers responses will be published verbatim. Where nominated companies in a category are entered as alternative answers the votes are transferred to their total votes. The alternative answer lists also include nominated companies who did not elect to be listed in the specific category.


Once again we expect an overwhelming number of alternative answers for companies receiving just one or two votes. These usually originate from stakeholders who appear to have overlooked the concept of the awards - asking their customers to vote as well!

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