Census data from hotel brands detail average published room rates across various room sizes at different times of the year. If participating hotels do not submit this information, their published rates are used to estimate their average daily rate. Average daily rate is calculated by dividing room revenue by the number of rooms sold.
Market Class is a categorisation of chain-affiliated and independent hotels based upon their average daily rate, compared to that of chain hotels in their geographic proximity. This can be a city, group of postcodes, region or country with at least 30 participating hotels.
There are six recognised market class groups:
For the British Travel Awards we use the collapsed market class model by combining groups:
Best Luxury Hotel Brand: Luxury and Upper Upscale
Best Upscale Hotel Brand: Upscale
Best Midscale Plus Hotel Brand: Upper Midscale
Best Midscale / Economy Hotel Brand: Midscale and Economy
1,074 hotel chains participated in the census and after further metrics were applied they were segregated by market class. These brands can be viewed by clicking the above award categories. If your hotel(s) or brand is not featured, find a listed chain, with comparable published room rates in your area, to identify which award category to enter.