BTA 2024 - Nominated Companies and Brands

The Nomination Process

Leisure travel providers are invited to nominate their brands for listing on the BTA 2024 consumer voting form. Companies have from 14 February until 10 May 2024 to submit their applications online by completing the form on our main website.


Once an application for listing is received the BTA panel review the details to check validity in the selected category(s). Nominee websites are reviewed to check validity in their chosen categories. And, referenced with publically available information from industry professional bodies such as ABOT, ABTA, AITO, ATOL, CLIA, TTA.

In size graded categories (G) companies are required to enter size information when completing the nomination application form. In the event of this information not being provided, the British Travel Awards Panel will determine a company’s size based upon these considerations: (a) Past voting results, (b) Available company/third party data (c) Brand recognition, (d) Size of product portfolio, (e) Web browser SEO positioning.

Size Graded Categories

Companies are required to declare which size group is applicable when registering their nomination(s).

Holidays to Europe and Macaronesia

Best Travel Company to:

(G)  Central/Northern Europe

(G)  Western Europe/Ireland

(G)  East/Southeast Europe

(G)  Iberia/Macaronesia

(G)  Italy/Western Med. Islands

(G)  Hellenic Europe

Holidays to the Middle East, Africa and Indian Ocean

Best Travel Company to:

(G)  The Middle East/North Africa

(G)  Sub-Saharan Africa

(G)  The Indian Ocean

Holidays to the Americas

Best Travel Company to:

(G)  Canada

(G)  U.S.A.

(G)  The Caribbean/Central America

(G)  South America

Holidays to Asia, Australasia and Oceania

Best Travel Company to:

(G)  The Far East/Central Asia

(G)  Southern Asia

(G)  Southeast Asia

(G)  Australasia/Oceania

Holidays by Specific Type e.g. Summer Sun, Winter Sun et al

Best Travel Company for:

(G)  Summer Sun Holidays

(G)  Winter Sun Holidays

(G)  Family Holidays

(G)  Luxury Holidays

(G)  All-Inclusive Holidays

(G)  Villa Holidays

(G)  Adults Only Holidays

(G)  Singles Holidays

Tailor-made and Touring Holidays

Best Travel Company for:

(G)  Tailor-Made Holidays

(G)  Escorted Group Holidays

(G)  Touring Holidays

(G)  Rail Holidays

(G)  Coach Holidays

Special Occasions and Special Interest Holidays

Best Travel Company for:

(G)  Weddings & Honeymoons

(G)  Romantic Getaways

(G)  Special Interest Holidays

(G)  Safari Holidays

(G)  Wildlife & Nature Holidays

(G)  Arts & Culture Holidays

Adventure, Activity and Sports Holidays

Best Travel Company for:

(G)  Adventure Holidays

(G)  Activity/Sports Holidays

(G)  Sports Tours Holidays

(G)  Ski/Winter Sports Holidays

Cruise Lines and Ferry Operators

Best Cruise Line for:

Ultra-Luxury Holidays

Luxury Holidays

Family Holidays

Expedition Voyages

River Cruise Holidays

Ultra-Small/Boutique Holidays

No-fly Cruise Holidays

Best Ferry Operator for:

Routes from/to UK Ports

Short Sea/Mini Cruises

Hotel Chains

Best Hotel Brand for:

Luxury Breaks

Premium Breaks

Midscale Breaks

Economy Breaks

All-Inclusive Resorts

Travel Agencies, Planning and Booking Apps, Marketing

Best Travel Agency:

Online/Call Centre Travel Retailer

National Travel Retailer

Cruise Holiday Retailer

Best Travel Website for:

Travel Deals

Price Comparison

Flight Booking

Accommodation Booking

Favourite Company for:

TV Advertisements

Radio Advertisements

Print Advertisements

On-line Advertisements


Best Airline for:

Short-haul Flights

Long-haul Flights

Low Cost Flights

Economy Class Travel

Business Class Travel

Airports and Air Travel Services


(G)  UK Airport for Leisure Travel

Airport Retailer for Consumer Goods

Airport Retailer for Food and Beverages

Company for Airport Parking

Holiday Add-on Services


Company for Holiday Car Hire

Company for Travel Insurance

Retailer for Forex/Travel Money

UK/Domestic Holidays

Best Company for:

(G)  UK Family Holidays

(G)  UK Parks & Lodges Holidays

(G)  UK Short Breaks

(G)  UK Holiday Home Rentals

(G)  UK Coach/Touring Holidays

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