BTA 2024 - Nominations & Applications

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Last updated: 14 March 2024

With no unifying or uniform rating system adopted for grading hotels, the British Travel Awards position hotels based upon market class, a system developed by respected hospitality analysts STR. Census data from hotel brands detail average published room rates across various room sizes at different times of the year. If participating hotels do not submit this information, their published rates are used to estimate their average daily rate. Average daily rate is calculated by dividing room revenue by the number of rooms sold.

Market Class is a categorisation of chain-affiliated and independent hotels based upon their average daily rate, compared to that of chain hotels in their geographic proximity. This can be a city, group of postcodes, region or country with at least 30 participating hotels. If your hotel(s) or brand is not featured, find a listed chain, with comparable published room rates in your area, to identify which award category to enter.

There are six recognised market class groups: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale and Economy.

For the British Travel Awards we use the collapsed market class model by combining groups:

• Best Hotel Brand for Luxury Breaks
  • STR Market class: Luxury and Upper Upscale Chains
• Best Hotel Brand for Premium Breaks
  • STR Market class: Upscale Chains
• Best Hotel Brand for Midscale Breaks
  • STR Market Class: Upper Midscale Chains
• Best Hotel Brand for Economy Breaks
  • Midscale and Economy Chains
• Best Hotel Brand for All-Inclusive Resorts
  • All-Inclusive Hotels & Resorts can also register in the market class categories

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