BTA 2024 - Nominations & Applications
Details of the category grading can be found below the contestants listings. Some contenders have been selected by the BTA panel based upon previous consumer votes cast. These companies will appear on the main voting form but WILL NOT have access to the BTA official lobbying assets unless they submit their nominations by 10th May.
Hotel Chains
Last updated: 10 May 2024
| A50 Best Hotel Brand for Luxury Breaks | |
|---|---|
| Company/Brand | |
|
Atlantis, The Royal Constance Hotels & Resorts Four Seasons Hyatt Regency InterContinental Mandarin Oriental Radisson Blu Ritz Carlton TUI Waldorf Astoria |
|
Notes:
| A51 Best Hotel Brand for Premium Breaks | |
|---|---|
| Company/Brand | |
|
Atlantis, The Palm Barcelo Crowne Plaza DoubleTree by Hilton Four Points by Sheraton Hyatt Place Melia Pullman Hotels Radisson |
|
Notes:
| A52 Best Hotel Brand for Midscale Breaks | |
|---|---|
| Company/Brand | |
|
Best Western Plus Hampton by Hilton Holiday Inn Leonardo Hotels Mercure Hotels Novotel Hotels TRIBE Hotels Warner Hotels |
|
Notes:
| A53 Best Hotel Brand for Economy Breaks | |
|---|---|
| Company/Brand | |
|
Best Western Campanile Greene King ibis Hotels Premier Inn Quality Inn Ramada Travelodge |
|
Notes:
| A54 Best Hotel Brand for All-Inclusive Resorts | |
|---|---|
| Company/Brand | |
|
Club Med Dreams Resorts & Spas Iberostar Hotels & Resorts Paradisus by Melia RIU Hotels & Resorts ROBINSON club resorts Sandals & Beaches Resorts Secrets Resorts |
|
Notes:
With no unifying or uniform rating system adopted for grading hotels, the British Travel Awards position hotels based upon market class, a system developed by respected hospitality analysts STR. Census data from hotel brands detail average published room rates across various room sizes at different times of the year. If participating hotels do not submit this information, their published rates are used to estimate their average daily rate. Average daily rate is calculated by dividing room revenue by the number of rooms sold.
Market Class is a categorisation of chain-affiliated and independent hotels based upon their average daily rate, compared to that of chain hotels in their geographic proximity. This can be a city, group of postcodes, region or country with at least 30 participating hotels. If your hotel(s) or brand is not featured, find a listed chain, with comparable published room rates in your area, to identify which award category to enter.
There are six recognised market class groups: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale and Economy.
For the British Travel Awards we use the collapsed market class model by combining groups:
- Best Hotel Brand for Luxury Breaks
- STR Market class: Luxury and Upper Upscale Chains
- Best Hotel Brand for Premium Breaks
- STR Market class: Upscale Chains
- Best Hotel Brand for Midscale Breaks
- STR Market Class: Upper Midscale Chains
- Best Hotel Brand for Economy Breaks
- Midscale and Economy Chains
- Best Hotel Brand for All-Inclusive Resorts
- All-Inclusive Hotels & Resorts can also register in the market class categories
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